With e-commerce being made easier and easier, a new venture of selling snacks and cookies online has become a potential opportunity to make a side income. The profitability of selling them online comes not only because they can be sold highly during the festive season, such as Hari Raya when there is a large demand for Raya cookies, but it’s also because of the availability of convenient logistics to customers.
However, we notice that some sellers might face this problem when selling cookies and snacks online – their products crumbled in pieces when customers received them. It happens to the best of us, but learning to be better is what makes a business better and more profitable, so let us guide you on how to package your cookies to send to customers before the Raya festivity, and also how to carefully select the products to be shipped.
✓ Choose sturdier and denser cookie or snack
Snacks such as Peppery Tapioca Chip (Kerepek Ubi Kayu Berlada) will not break during transit or cake-like snacks such as Vanilla Banana Cake (Kek Pisang Vanila) that aren’t delicate to the point small touches may ruin a batch.
Tips: Keep snacks packed snugly with a fixed shape may be the optimal solution. Shapes such as squares, and rectangles are great for tins while circles should be stacked together nicely and fit into shape.
Psst, we even have a recipe list of these cookies and a few bonus ones at the bottom, so stick with us till then.
✓ Keep snacks or cookies of different flavours separated in airtight containers
Keep their flavors and colors separated in their packaging. It’s not only good for your presentation but it helps to separate their individual aromas and keeps your organization clean.
✓ Consider freezing before mailing
They should stay cool and dry to last longer, it may sound like it takes away their freshness, but it’s actually the opposite. Cookies shouldn’t be mailed right after being taken out of the oven, as the heat and moistness may cause the cookies to go soft quicker before reaching the customers.
✓ Drain out the oil for fried snacks
As for savory snacks, it is important to drain the oil completely to avoid your products appearing greasy when shipped to your customers.
✓ Mark production date
A good final touch? Mark the date of production on the container too so your consumers know exactly when they are made. Try to also include some storage tips for your customers so they can maximize the time to enjoy these snacks and cookies.
✓ Make sure your packaging is food-safe
Try to look for packaging that is meant for food from a reliable supplier. It’s also safe to use tins and metal boxes – although you still stand a risk to fragile snacks, try packaging the insides with parchment paper to give less space for movement, as well as giving a presentable and non-stick surface for the cookies to lay on.
✓ Add some padding in shipment box
Shredded newspaper, bubble wrap or more parchment paper around the container can do the trick. It may seem like a chore, but the shape and quality of your cookies and snacks are more important intact than in pieces.
✓ Mark “Fragile”
Mark your outermost bag or box, with the words: “Perishable and Fragile”. This ensures your courier will be extra careful with the goods. If your cookies are too delicate, consider hand-delivering yourself or having your own private transport handle the fragile goods.
Now that you know how to get your cookies to your customers safely, it is time to get started planning for cookies and snacks to sell online. Lacking ideas? Try out savory snack recipes that can be found on Ajinomoto Food Biz Partner website! Happy selling!
Ajinomoto Food Biz Partner
