Ok. So now that you’re on all those delivery apps out there, what’s next? Promotion of course!
A good strategy is what ties all the effort you have invested into your business together and helps increase sales.
However, how do you get your business name out there with all the competition on those apps?
Here are some strategies that may help encourage more customers to order from your stall.
Although traditional, placing small cards on tables or in plastic bags when packing your customer’s orders are a great form of advertising your online store.
You can go the extra mile by having a short preview of best-selling menu items and a call to action to encourage them to order from your stall online.
If you intend to provide discounts for online orders, be sure to include them on the card.
This attracts your dine-in customers to become your online customers too and could end up ordering online more often with friends on top of dining physically at your eatery.
Next is to spread the word! Distribute flyers to nearby office buildings and housing areas or leave some by the counter or on the tables of your stall.
Let the community around you know of your business, as they are the ones who are going to patronize your eatery.
Provide information about your menu as well as the most important information; contact numbers. This way, people will always have a copy of your menu easily accessible to them.
This will allow them to recall about your business when deciding what to eat. Alternatively, having a QR code that directly links to your website or social media is great at generating leads.
They say the clothes make the man. The same goes for the packaging of a product.
You don’t need a lot of fancy packaging to attract people’s attention but putting a little effort in product packaging will be the point that gets people thinking and wanting to order from you.
Since humans can’t taste food without putting it in their mouths yet, they have to rely on their eyes first to identify which stall has tastier-looking food.
Social media is a must-have and useful media that will help give your business another push.
You are able to display as much information about your eatery as you’d like and this also allows the public to know more about your business so that they are more interested in what you have to offer.
Engaging with your followers online such as replying to feedback and thanking their comments allows you to build a connection with them.Since customers don’t just buy stuff based on logical thinking, they buy with their emotions too.By building a community around your business, you are naturally creating customer loyalty for your business.
Now that you know all these, go ahead and use them to expand your business. Bring the wonderful tasting foods online and not let Malaysia’s great food culture be buried behind times.
It’s time to adapt and bring your business online!
Ajinomoto Food Biz Partner
