Having a delicious dish and an attractive picture is not all there is when it comes to promoting your food business.
Having an engaging or informative caption tells the stories of any picture. It is not something that you should add in just because there is a box to fill in.
If captions are important, how do we prioritize this feature and maximize the efficiency of a well-written caption?
Nobody wants to read an advertisement or a novel when scrolling on social media.
So, it’s always good to keep the caption short enough and not only focus on hard selling your business.
It’s good to give your brand a personality when creating a caption.
Think of it as storytelling that gives your business something that people can care about, for example the uniqueness of your cooking method, food taste etc.
The description of the business is also very important.
If there are no information of your business online, how will people know how to find you?
You should always keep those important information short and with point form when listing out highlights of your business descriptions such as:
• Outlet name
• Business operation hour
• Address/location
• Contact number
And many more.
We don’t need a language professor to check the accuracy of the caption but it should be easy to read so that people are able to understand what you are trying to share.
If the grammar is not understandable and there are a lot of spelling mistakes, it will be challenging for people to understand what you are trying to say.
Don’t be shy to get friends or family to help check your captions before posting.
See if they can understand the message you are trying to convey.
You can also use applications such as Grammarly to help with those checks.
End it with telling people what to do!
Even if your picture is amazing and your caption is interesting, without a call to action for your viewers, they would not know what to do next.
Do you want them to call for a booking, enquire for more information, or just like and share the image?
Include a short sentence stating the actions you want to see your audience do to help promote your business further such as asking the audience to make a reservation, be a part of a special promotion, or even encouraging them to have a party at your establishment.
Always # hashtags relevant keywords!
It will be very useful to get your contents out there in public and to increase your business’ exposure.
Only sharing your contents with your followers are not enough as social media algorithms are always changing.
As hashtags allow your content to reach relevant audiences by grouping them along with other contents that have been posted online with the same hashtags, it allows users who enjoy such contents to watch and find everything they need in a single location.
You don’t always need to be professional for people to take your business seriously.
Having humorous captions will do wonders in engaging with your audience.
Creating a caption that is funny will be more memorable than a generic boring one.
So be bold and try different variations before settling for one that fits your brand.
Ajinomoto Food Biz Partner
One comment
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September 26, 2024 at 1:40 am
Create Attractive Captions that Sell Your Food – Ajinomoto
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