6 Ways to Promote Food Business with TikTok : F&B Tips

If you think social media is an important part of your restaurant or food service business marketing strategy – congratulations, you are on the right track. We believe that you are no stranger to popular platforms that are business-friendly like Facebook and Instagram, but what about TikTok?

This rising star in the world of social media makes it easy for your content to go viral like never before. It offers plenty of opportunities to engage with your potential customers, making interactions on the platform meaningful and beneficial to your business.

We’re talking about bringing new customers to your doors, connecting you with local audiences, and letting your restaurant-related content be seen by thousands and thousands of TikTok users even though your followers are just a fraction of that.

Convinced? Let’s dive right into 6 beginner-friendly ways to use TikTok for your restaurant.

1. Let Your Audience Take a Peep Into Your Kitchen

We love behind-the-scene stories and sharing how you prepare your menu items is one of the evergreen contents on TikTok. Mohammad Chow specializes in Chinese Muslim cuisine and doesn’t shy away from sharing the process of preparing customers’ orders.

No wonder this restaurant has been highly popular among Muslim diners! Not sure what to say when you are filming?

A simple compilation of steps you made your star menu item with popular TikTok sound in the background would work too! Using “Pop x Ojo Dibandingke” sound that had been used in 2.4M videos before, The BRGR shared the steps of preparing their juicy beef patty in this video.

2. Highlight Your Team

Allow customers to have deeper connection and appreciation towards your team! Your highly motivated, energetic, and passionate staff can be put into the limelight through TikTok videos.

Not only that customers can better relate to their stories and perspective, but it is also a great way for employee recognition. Mentega Terbang keeps its account fun by involving its staff in its videos, giving us a sneak peek at how fun it is working for this food service business.

Have someone in your team that is TikTok savvy, empower them to create content for your page too! Be it dancing or sharing about their day-to-day work, this is a great way to let the team bond as well.

Absolut Chocolate Sunway Pyramid branch staff were involved in this cute video to let you know you can expect a friendly team when you visit them.

3. Offer Simple Hacks or Cooking Tips to Followers

During the pandemic, viral recipes like Dalgona Coffee and Cloud Bread have taken social media by storm. Likewise, you can ride that wave by sharing some tips and tricks, even hacks in your restaurant kitchen.

Showing your followers how to cook something themselves can help boost engagement and add authenticity to your page. Chef Hazrin Herryson challenged the norm of using tomato as pizza sauce by sharing his own Asian twist.

Watch the video if you would love to try making this interesting pizza with kuah kacang. Not into giving away your secret recipe?

Demonstrate some simple yet useful hacks like how MyeongDong Topokki did it in this video when they show the correct way to eat their latest menu item.

4. Introduce Menu Items

Preparing to launch a special, seasonal menu? Try using TikTok to build up the suspense. Offer some sneak peek into your new offer and let your followers guess what is it going to be.

Excites your audiences about the new gastronomic extravaganza you came up with! There’re some items on your menu that are underrated? Try close-up shots of your mouth-watering offer like Nando’s Malaysia here – now we want a plate of Coco-Cataplana.

Dolly Dim Sum knows ordering Dim Sum can be stressful for first-timer, so they creatively created this video on what not to miss. Learn how they use simple shots to introduce these mouth-watering items.

5. Team Up with Foodie Account

There are plenty of content creators and foodie accounts on TikTok. If you found someone that would do a great job reviewing your business, team up with them!

TikTok users would see a third-party recommendation or review as more genuine. Therefore, taking a step like Ombak Kitchen is a good move! They invited Syamimia to highlight their offerings and got over 182.5K views with 17.2k likes!

Not sure where to start? Simply search for “Foodie Malaysia” and you will find yourself a list of potential partners to work with.

6. Hopping On Memes and Trends

Of course, memes and trends are what make TikTok successful too! Chatime Malaysia hopped on the “Things that just make sense” trend to humorously highlight some of their day-to-day situations.

Using trending sounds would work too, like how they use “Che La Luna – Louis Prima” in this.! KLCG Confectionary Bakery uses the “It’s Corn” trending sound to show how much they love croissants – and guess what, they hit 34k likes with just that!

There is no fixed rule on how to make this work, with creativity and a couple of trials and errors, your restaurant might be the next viral video.

There you have it. I hope our simple tips can help you win more viewerships on TikTok, and attract more customers to your doors!

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