Many of us have missed the freedom of going to bazaars and the night market.
As we are slowly getting back into our routines and allowed to once again enjoy our long waited pasar malam, food bazaar business owners need to bring their business onto delivery platforms and social media.
No longer can we rely solely on the traditional ways of selling in-person.
Of course, when we talk about food delivery apps, the few that come to mind are Grab Food and Foodpanda.
However, don’t sleep on other emerging or niche food delivery apps.
It’s always good to increase your business presence especially now that more people are ordering food online now than ever.
Some apps that are worth the try that you may have not considered would be:
Now that you are on the delivery apps, it’s time to strategize your business to increase the effectiveness in promoting them.
There are a few factors you should consider and changing up the promotions once in a while will get people to be interested in your business.
When we are nearing festive seasons, offering cheaper prices for more food can encourage customers to purchase multiple packs at once.
This sends a message to your customers that if they have an event going on where they need a larger quantity of food then they would think of you as an option to buy from.
Allowing them to make bulk purchases also increases the possibility they would buy in bulk to give to charity.
Now that you have registered your businesses on the apps, it’s time to encourage your existing or new customers to give your stall a chance. Create and give out unique promo codes from your business for first time customers on the apps. This way, you can push them to try ordering from your business online.
You can hand out small flyers, stickers, or cards to your customers when they physically visit your business or include them in the delivery to encourage them to repeat purchasing from you. Keep in mind that promos code should have a time limit or not they will lose their feeling of exclusivity.
Sometimes as business owners, we would worry about surplus stock especially when it comes to food since they would spoil soon if they do not sell out.
Not only will that be a waste of ingredients, it would also be a burden to the overhead cost.
To help reduce those risks, hawker stalls can offer set meals with a free drink, soup, or dessert to attract customers to buy multiple food items in one go.
This is advantageous for both you and your customers as you will get to minimise food waste by estimating the volume of orders so that you can purchase without exceeding the expected quantity.
This will reduce the amount of unsold food that will become leftovers which will eventually be a large loss when it happens constantly.
Customers are likely to order a drink to go along with their food anyways, they would be happy to get a free drink, soup, or dessert by just buying the main dish.
They would afford to pay slightly more but less than the price of another whole meal.
Ajinomoto Food Biz Partner
