Social media is now more relevant than ever, especially during the pandemic. People depend on social media to get the latest news, pass the time, and also rack up more screen time for being at home all day.
Even though we are slowly getting back into our normal lives, the effect of the pandemic had on social media is something that won’t be going away anytime soon.
Brands and businesses have noticed this and have adapted more digital marketing strategies to reach their audiences. One of the marketing strategies that have blown up during the pandemic would be micro videos.
They are addictive, entertaining, and short. This makes it easy for viewers to consume at large quantities over a short period of time.
There are a variety of social media platforms that have now included the feature of short videos. Unfortunately, not all of those applications are useful for every type of business.
The two platforms that came out on top in the short video space are Instagram Reels and TikTok.
So how do you choose between them?
Both platforms have a different target audience with different features, therefore it is wise to know how to maneuver through them. Here are some strategies on the two platforms.
Tik Tok is one of the newer social media platforms as compared to the others but its popularity is second to none.
It has taken over many other platforms in a short period of time and the number of active users are growing more and more each day.
Famous for its ability to create short videos that revolve around comedy, lip syncing, cool transitions and overall fun entertainment, the app’s demographic are primarily younger viewers.
You can join in and be a part of the funny and viral challenges and show your food business while engaging with the community.
Marketing your business with TikTok requires more attention to trendy and catchy contents. Using trending music along with your food content allows you to attract the audience you want.
So keep things fun, cool, and exciting when using TikTok with contents such as answering questions, sneak peak in the kitchen, sharing the personalities of the staff in the business, and more.
When it comes to Instagram, the audience here are different as they are slightly more mature and their age range is higher than that of TikTok.
The contents on Instagram are usually slightly more carefully curated to show the best the business has to offer.
Photographing your food business’s dishes, filming high quality videos of your food being served, or beautiful close up shots of your food to increase their appeal are some great strategies when using Instagram Reels.
Instagram is a great app to build your community and following.
So contents that are more informative such as new menu items, on-going promotions, operation hours, and so on are suitable to be promoted on it.
Ajinomoto Food Biz Partner
