Hari Raya Aidilfitri is one of the most significant celebrations in Malaysia, bringing families and communities together to share joy, gratitude, and, most importantly, delicious food. As food plays a central role in the festivities, this season presents a golden opportunity for food businesses to boost sales, attract new customers, and strengthen brand loyalty.
Here are some of the creative and effective Raya promotion ideas tailored for the Malaysian market, in order to help your food business stand out and make the most of this festive season.
Family gatherings are a big part of Hari Raya, and offering bundle deals for group meals can be a game-changer.
How Does It Work?
Business Benefit: Increases average order value and encourages bulk purchases.
Customer Benefit: Cost-effective compared to ordering à la carte.
Example:
The Baker’s Cottage is delighted to present its Ramadan Raya Family Combo Sets, perfect for sharing with loved ones during this festive season! Enjoy a variety of delicious treats at an affordable price!
Encourage customers to plan ahead by offering discounts for early bookings.
How Does It Work?
Business Benefit: Helps with inventory planning and ensures cash flow before Raya.
Customer Benefit: Saves money with early discounts and guarantees meal availability during the peak season.
Example:
Yummies Food offering early bird discounts for Kuih Raya this festive season! All customers are able to enjoy a special deal. Buy 2 jars and get a FREE “Raya Edition Gift Box” at RM25 per jar, while the normal price is RM29.99 per jar.
This promotion can encourage customers to spend more, everyone loves freebies!
How Does It Work?
Business Benefit: Increases customer spending per transaction.
Customer Benefit: Higher perceived value and encourages them to try new items.
Example:
TedBoy Bakery is serving up special deals this festive season! Add a small amount to your order to upgrade with refreshing drinks, or enjoy complimentary drinks when you order 2 Raya hot food items.
B1F1 deals are a classic way to attract customers and increase sales volume.
How Does It Work?
Business Benefit: Helps clear stock before new inventory.
Customer Benefit: Encourages group dining and sharing.
Example:
Sushi Plus is running its Riang Ria Raya Promo! Customers can enjoy an amazing deal: Buy 1 Party Box and get 1 Delight Box FREE, as a token of appreciation for support.
Create excitement and urgency by offering limited-time dishes available only during Raya.
How Does It Work?
Business Benefit: Creates excitement and urgency to purchase.
Customer Benefit: An unique experience during Raya.
Example:
Family Mart Malaysia is introducing its new Ceria Raya collection, featuring a variety of delicious festive bites! Perfect for sharing with loved ones this Hari Raya, these treats are sure to add joy to your celebrations.
Leverage the power of social media to increase visibility and engagement.
How Does It Work?
Business Benefit: Increases online visibility and brand awareness.
Customer Benefit: Get trusted recommendations from food influencers.
Example:
PAUL Malaysia is giving away a Malaysian-inspired dinner for two at PAUL to three lucky winners! Simply follow their Instagram, like the post, comment with your guess for the “Dish of the Month,” and tag two friends to enter.
Hari Raya is the perfect time to attract more customers and boost sales with creative promotions. By offering bundle deals, early bird discounts, and loyalty rewards, you can stand out from competitors and build lasting customer relationships.
Start planning your Raya promotions today and make this festive season a success for your food business. Selamat Hari Raya!
Ajinomoto Food Biz Partner
