Wish to strengthen your customer base or bring some awareness to newly launched restaurants? Fear not, we’re here to give you some ideas! It is always a great strategy to incorporate some promotion into your marketing plan as it will help you stand out amongst your competitors.
With some extra effort in planning and executing these promotions, expect a boost in revenue and enhanced brand awareness as well as increased foot traffic!
By creating some social media presence, you’re bound to pull in more interest, and what better way than to pull in quick attraction by having social media contests? Examples of contexts can be as simple as taking pictures of their favorite food at your restaurant, commenting and tagging their friend on your giveaway post, and more. The more creative it is, the more successful it will be! Be sure to set clear guidelines on how to join, and prepare attractive prizes to encourage participation.
If you are already being listed on any food delivery app, be sure to reach out to your account manager if you wish to participate in their future promotion. Most food delivery apps allow you to offer exclusive deals to users, or allow you to choose from their available advertising options. These tools can help with your brand reach and visibility – but they will require some extra fees so remember to find out about the terms and conditions.
A loyalty program can help you go a long way because loyal customers are the backbone of any type of business! In the Malaysian food service business, loyalty marketing is usually offered through incentivizing return business. For instance, giving a free dish when customers dine in for the third time, getting a jumbo-sized drink when they have purchased ten cups cumulatively – the way to do this is limitless. Some loyalty programs also encourage customers to return during their birthday by giving extra perks, or sending out direct, personalized promotion messages to their email or phone number!
If you have the manpower to do so, it will be a chance to showcase your products and services to a wider audience. Catering events like weddings, corporate meetings, or private parties can allow you and your team to create a memorable experience for the guests, which can lead to positive word-of-mouth and referrals. Moreover, event catering can provide an opportunity to showcase the business’s expertise and creativity in preparing and presenting food, which can differentiate it from competitors and help build a strong reputation.
We also can’t forget the old but gold method of giving out coupons and discounts! Being used since the oldies, it’s still relevant today due to how effective they are at attracting customers as well as newcomers! It not only helps to boost revenue by bringing in customers from your limited-time offer but it also can be used to bring in the heat when business is slow. The versatile nature of this technique makes it possible to be offered across multiple platforms such as social media and through other partners! Need some review to enhance your online presence? Give out coupon to those who dropped your business a review too – that’s hitting two targets with a single arrow!
With all these tips in mind, pick out the tip that is most suited to your situation and you’re sure to drive in a large heap of customers real soon! We wish you luck on your journey and if you’re interested in more tips about the Malaysian food service business, join Ajinomoto Food Biz Partner as a member!
Ajinomoto Food Biz Partner
