Kuih Raya is a golden opportunity to attract customers and boost sales during Hari Raya Aidilfitri. While traditional treats remain crowd favourites, food businesses in Malaysia can also stand out by offering modern twists on these classic delights.
If you’re looking for innovative Kuih Raya ideas that will capture customers’ attention and boost sales, here are top 11 unique variations that blend tradition with contemporary flavors.
This innovative treat combines the satisfying crunch of cornflakes and cashews with the bold, tangy kick of tom yam seasoning. Perfect for those who love a mix of savory and spicy flavours, it’s a snack that’s sure to stand out and keep your customers coming back for more.
Enhance this snack with SERI-AJI® Tom Yam Seasoning!
Classic butter cookies get a luxurious upgrade with the rich aroma of vanilla and the crunch of almonds. These melt-in-your-mouth treats offer a delicate balance of sweetness and nuttiness, making them a perfect Raya treat.
Consider packaging them in elegant tin boxes with festive designs for premium appeal.
Give your food business an edge with this moist and flavourful Vanilla Banana Cake, a crowd favourite with a premium touch. This is perfect for cafes, bakeries, and festive kuih raya menus. Whether sold as whole cakes, slices, or innovative dessert cups, this recipe offers a high-margin, in-demand treat that keeps customers coming back.
Enhance with SERI-AJI® Banana Fritter Flour for a well-rounded taste.
Pineapple tarts are a staple during Raya, but why not take them to the next level? This Pineapple Cheese Bar combines the tangy sweetness of pineapple with a rich and creamy cheese layer, all set on a buttery crust.
Offering this in bite-sized portions or gift boxes can make it an attractive choice for corporate orders.
Cornflake cookies are a classic, but adding caramel creates an irresistible sweet and buttery crunch. The combination of crispy cornflakes coated in homemade caramel offers a nostalgic yet upgraded taste experience.
These treats can be sold in airtight jars with attractive labels to enhance their shelf appeal.
Almond London cookies are already a hit, but incorporating matcha into the chocolate coating gives them a modern and premium twist. The slight bitterness of matcha balances the sweetness of the chocolate, offering a sophisticated flavor profile.
This fusion of Japanese and Malaysian flavours makes it perfect for marketing to health-conscious and adventurous customers.
Kuih Semperit is a Raya classic, but this version infuses two beloved Malaysian flavours which are cheese and pandan. The buttery, crumbly texture of Semperit cookies combined with the creamy taste of cheese and the fragrant aroma of pandan makes this a must-try.
Highlight its local flavors to attract customers looking for a unique yet familiar taste.
Kunafa, a popular Middle Eastern dessert, meets chocolate chip cookies in this luxurious fusion. Imagine a crispy, golden kunafa shell filled with rich pistachio and chocolate filling, which is an indulgent treat for special occasions!
Position this as a premium kuih offering, perfect for festive hampers and high-end gifting.
Indulge in a unique twist on the traditional pineapple tart with the exquisite combination of rich matcha and tangy pineapple jam. These tarts feature a buttery with the earthy depth of premium matcha, perfectly complementing the sweet and slightly tart pineapple filling.
Inspired by the traditional Onde Onde, these tarts combine the rich flavours of pandan, gula Melaka (palm sugar), and coconut in a delightful bite-sized pastry. To top it off, a sprinkle of desiccated coconut adds an extra layer of texture and visual appeal.
Appeals to customers looking for traditional flavors in new yet exciting forms.
Kuih Bangkit is loved for its light, airy, and crumbly texture, but adding cheese takes it to another level! The subtle sweetness of the coconut-flavoured cookie is beautifully complemented by the umami richness of cheese.
Offering cheese-filled Kuih Bangkit or lightly dusting them with Parmesan could set your brand apart from the competition.
Malaysians love their traditional kuih, but modern consumers also seek exciting new flavours. By offering these creative twists, your food business can tap into new customer segments while keeping the festive spirit alive.
Thinking of adding these kuih to your menu? Make sure to highlight their uniqueness in your branding, use high-quality ingredients, and offer attractive packaging to boost sales during the festive season.
Ajinomoto Food Biz Partner
