The demand for convenient, ready-to-eat meals remains ever-present, offering food service business owners a lucrative opportunity to cater to busy individuals and families seeking hassle-free meal solutions. We’ve previously busted myths surrounding frozen-packed foods, and there are a few good reasons why they are a good option for you to explore as a member of the food service industry. Here’s why diving into the world of frozen-packed foods can be a game-changer for your business:
Market demand has been on the rise for frozen, ready-to-eat meals that are reminiscent of hearty home-cooked dishes. According to the Global News Wire, the global frozen food market is on an upward trajectory, expected to reach & 320 billion by 2027. With your new venture into this business, you can add to the options offered to urbanites, health-conscious consumers, those who live a busy lifestyle, or those who like more convenience, while tapping into this potentially lucrative market.
Frozen-packed foods provide flexibility in menu offerings, allowing you to cater to a wide range of preferences and occasions. From traditional favourites to contemporary dishes, you can offer a diverse selection that meets the needs of your customers.
Frozen-packed foods have a longer shelf life compared to freshly cooked alternatives, making them ideal for minimizing waste and maximizing profit margins. By freezing your dishes, you can ensure that your products maintain their quality and flavor, providing customers with convenient meal options that can be enjoyed at their convenience.
As you embark on your frozen pack business journey, consider offering these well-loved Chinese recipes to kickstart your menu:
Purchases around the CNY period often net shoppers with red packets from various brands. Go the extra mile by incorporating CNY foods and flavours into your menu — mandarin oranges anyone? Rebates and ‘angpow’ themed promotions where everyone is rewarded are also a good pick for the festive season, as are family packs to target those with large family gatherings. Experiment with different color, shapes, sizes and texture of boxes if you are offering gift sets to enhance consumer experience – but remember to keep them having great, auspicious symbolism! Love Earth Organic did this part right in 2022, using premium packaging for their gift set, then topped with another RM20 voucher in the packaging to encourage more purchases.
Consider adding personalized messages or greetings in the languages they like, or even in the local Chinese dialects, such as Hokkien or Cantonese, to connect with your customers on a more personal level. A warm This well-loved dish is often regarded as “hard-to-prepare”, ot “too-much-work” by home cooks. Give your customer a chance to still savour this dish that signifies wealth anytime they like by taking that hassle off them, offering the frozen packed version. In this recipe, we share you simple steps to achieve bursting yam flavour, excellent texture of Abascus Yam even after freezing.
Elevate your menu with a savory braised duck dish that is sure to impress. By offering quarter portions of braised duck in frozen packs, you can cater to smaller households and provide them with a convenient option for their mealtime celebrations.
Kickstart your frozen pack business with confidence and explore more tips and tricks by signing up as an Ajinomoto FoodBiz Partner today.
Ajinomoto Food Biz Partner
